Vanquis
Vanquis has went through many advertising campaigns. But, never championed the brand or had any brand cohesion. We, in the internal creative team, were tasked with a fully new brand style for Vanquis. Having never gone under are brand, Vanquis was overdue. I played a key role in logo development, color research and photography style.
Not only design intuition, but feedback from real consumers helped to shape the design and develop the Vanquis brand to where it is today. Re-launching in June 2025.
social "sizzle" reel
A large part of the work I did at Vanquis was creating assets for our social media team. I created / animated this video showing off the year of 2025 socials.
logo development
With new leadership in the business, there was a new mission statement for Vanquis. Being a "caring bank" was now at the forefront of our mission. The logo was developed to be an evolution from the original "playmark" logo. Building on the caring bank mission. With the general playmark shape a heart was inserted into the new design. Even though some of my initial designs were not chosen for this, I did help to refine and develop this logo design, spacing, etc.
color development
A new logo and rebrand needed new colors. This was a particularly tough challenge for me. Starting with a matrix of where different companies logos all sat on a color wheel, then trying to find patterns / common colors for similar companies.
We found that the original Vanquis color palette did not really have any specific ties to anything meaningful. The new palette, championing our "Midnight 700" tone was meant to give a safe and softer feeling for a bank. Instead of the typical greens and reds that we saw plenty of other companies going towards.
social media
Paid and organic social media for Instagram, Facebook, and LinkedIn.
Print has been a large part of the breathe of work during my time at Vanquis. These are some ads that I have developed and worked on.
digital
Below, you will find examples old email designs compared with the new. The previous designs were not optimized for mobile, accessible, or even dark mode enabled. There was also a lack of visual continuity between emails from different areas of the business.
branded merch
When relaunching the Vanquis brand, the internal / office team wanted to celebrate and create merch for all the employees. This was a project that I was tasked with. Taking a brief to showcase the new brand on items such as: bags, water bottles, coffee cups, pens, hoodies.
