Charter

During my tenure at Brown Jordan Int., I led the visual rebrand of Charter Furniture, a brand with a deep-seated, 30-year legacy in the interior design space. The objective was a sophisticated pivot: honoring the brand’s historical equity while engineering a modern, elevated aesthetic for a contemporary market.

Working on logo development, a refined color story, and a modernized typographic system, establishing a cohesive design language that balances heritage with high-end elegance, defining the brand's presence in the industry today.

Photos of the furniture were taken by myself, at The Hotel Zachary in Chicago, IL.